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Let us tell you how it all began.

It took a lot of years of hard work to have the BRACKS lace lock the way it is now. A lot of different events inspired us to look for a solution that prevents shoelaces from coming undone.

It all started on the soccer field of my son.

While coaching the soccer team of my ten year old son, I had to tie the laces of the players multiple times. This was such a waste, because they should be having fun (including myself).

Even professionals had their shoelaces coming undone.

It was surprising that even a couple of professionals had their shoelaces come undone. The most memorable event was during the Olympics in 2008, where the laces of Usain Bolt came undone. If he tripped he could have missed his gold medal.

The best ideas start with pen an paper.

With all these events I was driven to find a solution that prevents laces from coming undone. And with this in the back of my mind I started making lots and lots of sketches.

I could not done this job without my friends and family.

My friends and family were my biggest supporters in the last couple of years. Everyone was more than willing to help. The BRACKS lace lock would not have existed without them.